Hooks at the beginning of videos are like the perfect opening line in a conversation; they grab attention, spark curiosity, and convince the viewer that this isn’t just another meme video (unless it’s a really exceptional meme video). In the crowded bazaar of digital content, a good hook is the flashy stall that makes you stop, take a second look, and think, “Alright, you’ve got 5 seconds to impress me.” It’s the secret sauce that transforms casual scrollers into engaged viewers, ensuring your painstakingly crafted masterpiece doesn’t drown in the sea of endless swipes. After all, if content is king, a killer hook is the crown that makes it reign supreme.

To help you claim that crown I’ve provided 25 video hooks below that are a surefire way to jumpstart your social media engagement. Want the full list of hundreds of video hooks? Sign up to our email list! Now, onto the list…

  • “I don’t think people understand…”
  • “This is the secret to…”
  • “Everybody’s looking for…”

  • “[TOPIC] explained for [GROUP]…”

  • “Okay, imagine this…”
  • “If you’re an [X], you should probably check out [Y]…”
  • “Don’t do [X], do [Y]…”
  • “Okay, I need to show you something…”
  • “Just a quick public service announcement…”
  • “Wanna see the most [ADJECTIVE] thing ever?”
  • “I will never [ADJECTIVE] from learning this.”
  • “I’ll show you how to have the best [X] of your life.”
  • “I’m going to overcomplicate [X]…”
  • “This is going to blow your mind…”
  • “I’ve never met someone who agrees with me on this…”
  • “If there’s one thing you need to start doing right now it’s…”
  • “The #1 mistake new [X] make is…”
  • “The day you start to do [X] is the day your life changes”
  • “This is a secret to [X]…”
  • “This is your sign to [X]…
  • “After testing/doing [X], here are my rankings…”
  • “This is why you need to [X]…”
  • “Why I’m no longer [X]…”
  • “Can anybody explain to me…”
  • “This is going to be my last and only warning not to [X]…”